The complete build
Foundations to Finish
The Complete Positioning Engine
The strategic identity work most founders skip
Your AI writes generic words because it does not know your business. This fixes that in one sitting.
27 questions that take you from business foundations to finished public copy: who you serve, why only you, where you beat every competitor, and the exact words to say it everywhere people find you.
Your AI writes generic words because it does not know your business. This fixes that in one sitting.
27 questions that take you from business foundations to finished public copy: who you serve, why only you, where you beat every competitor, and the exact words to say it everywhere people find you.
K Social, Business & Marketing.
27 deep questions
Or the essential 13 if you ask for the shorter path
Eight deliverables
From voice guide to finished public copy
Three worked examples
A coach, a lawyer and a landscaper, complete
Copy that fits
Instagram, LinkedIn and Google bios inside the limits
Two depths, one system
Start where you are
K Social, Business & Marketing.
The Positioning Engine
The core system at $97. 12 questions, four deliverables, and a 30 post content bank. See The Positioning Engine →
K Social, Business & Marketing.
Foundations to Finish
You are here. 27 questions, eight deliverables, and your public copy written to fit every platform.
Course Lessons
What's included?
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The Master Prompt: 27 questions, with a built in shorter path of 13
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The Deep Discovery Workbook (fillable PDF)
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Three complete worked examples: a coach, a lawyer and a landscaper
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Eight deliverables, from the Brand Voice Guide to the Self Audit, where Claude checks its own work
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The My Brand Foundation Notion template, ready to clone and fill
What it costs to keep winging it
Right now every caption, email and web page gets written from scratch, from memory, on the day. That is why your Instagram does not sound like your website, why the cheaper competitor keeps winning work that should be yours, and why writing about your own business feels so hard. A brand strategist fixes this for about $5,000. A content agency charges $1,500 a month and still needs you to explain your business to them. This is the same deep interview, done once, and your AI remembers the answers forever.
Prime it once. Use it every day.
Think of Claude or ChatGPT as a brilliant new hire who knows nothing about your business. Wing it and you get words that sound like everyone else. This primes it properly. 27 questions pull out what actually makes you different, and it pushes back until your answers are sharp. Then it writes the real words: your sales page, your homepage, your Instagram bio, your LinkedIn profile and your Google Business description, each already inside the character limits. Paste them in and every channel finally sounds like the same business. The Sunday night spent rewriting a caption for the fourth time becomes a copy and paste.
Meet the founder.
Elise.
Elise is a business strategist and creative director who helps service businesses diagnose what's actually blocking growth — then build the strategy, systems and structure to fix it.
Her work starts behind the business: finding the friction, naming the real bottleneck and solving the right problem before time, money and energy are spent on the wrong one. Foundations to Finish is that work in full: the deep interview she runs with private clients, built into a system you run with Claude.
Answer all 27, let it sit in the silences, and finish with positioning only you can claim.
Elise -
K Social, Business & Marketing.
Her work starts behind the business: finding the friction, naming the real bottleneck and solving the right problem before time, money and energy are spent on the wrong one. Foundations to Finish is that work in full: the deep interview she runs with private clients, built into a system you run with Claude.
Answer all 27, let it sit in the silences, and finish with positioning only you can claim.
Elise -
K Social, Business & Marketing.
Patrick Jones - Course author
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